Brand Identity Design, Packaging Design, Website Design & Development
The Tea Circle
The Tea Circle is a unique way of creating personalized bespoke tea blends. Using their custom online 'Tea Creator', you can select from a vast selection of the finest ingredients — from teas, fruits, flowers, nuts and spices to create the exact blend of ingredients you wish to drink. The customer can name it their favourite title and the tea is then sent in a beautiful, bespoke gift box featuring a unique Tea Circle on top, making it a perfect, personal gift for loved ones.
The challenge was to create a aesthetically pleasing identity that reflects the brand's quality and bespoke concept that helps realise the brand and bring the game-changing product to the market.
Since The Tea Circle aims to be different among other tea brands, the approach was centred on a strong, clean and modern look, focusing on personalisation with a sophisticated design, the identity system is colourful and vibrant, clean and not busy.
We developed branding, packaging, marketing and an e-commerce website. From the get-go, we wanted to create a lifestyle brand, a tea range that grabbed attention by itself. We chose to create a series colour palette across the range as well as different packaging for the sizes.