Wonderful World of Treats

Wonderful World of Treats was never going to be just another pet brand – and we were there from day one, helping shape not just the packaging, but an entire concept and fantastical brand world where the impossible becomes possible.

No more begging at the dinner table — these treats let pets enjoy the flavours their humans love most. With options like Chicken Burger, Pepperoni Pizza, even Salmon Maki, it’s a range that’s as entertaining as it is irresistible, for pets and their people.

To bring this to life, we created a storybook world of vibrant illustrations showing ‘impossible treats’: balloons shaped like burgers, mountains of cake, pizza boats and beyond. In a category dominated by neutral tones and functional messaging, this brand stands out with rich storytelling and visual charm that makes these treats impossible to ignore.

A lower price point per pack combined with a wide range of delicious flavours encourages shoppers to mix and match – boosting impulse purchases both online and in major retailers like the iconic Pets at Home.

Wonderful World of Treats is a great reminder that the best branding isn’t just about looking good. It’s about imagining new possibilities, and building brands that surprise, delight, and stand out on any shelf!