Packaging Design, Illustration


Award-winning meals in handy little blocks!

STOCKED is a frozen food brand that wants to revolutionise and disrupt the ready-meals industry. They let you choose your own portions with their game-changing BLOCKS — protein-packed, sauce-based dishes that help you eat the food you love without the hassle.

Previously in cardboard off-the-shelf chicken boxes, they wanted a revamp of their whole branding, packaging, and website to reflect the fun, distinctive personality of the company and the premium quality of their product.

We were tasked with every aspect of the packaging design — the tone of voice, the flavour names, colours, and illustrations.

It was “fantastically” received by the client and their customers that the project was expanded to include other marketing materials.


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