Packaging Design, Illustration
STOCKED
Award-winning meals in handy little blocks!
Stocked is on a mission to deliver revolutionary meals, ready in minutes. Their game-changing frozen Blocks let busy foodies build meals their way, with award-winning dishes that go from pack to plate in just four minutes. No waste, no fuss, just serious flavour.
Working closely with the Stocked team, we reimagined the brand from the ground up (from packaging and illustrations to tone of voice). The end result is a whimsical, expressive identity that embraces the product’s unique format – with striking typography, illustrated ingredients bursting off the pack, and irreverent copy that brings big personality to freezers across the country. Each pack is fronted by offbeat characters (from chickpeas in sunglasses to chickens singing karaoke) that reflect the joy of food at the heart of the brand.
Stocked fans loved this new look – so much so, we extended the identity across everything from delivery boxes, to stickers, to social templates and beyond. What’s more, in 2024 Stocked even secured lucrative investment on Dragons’ Den – we can’t say for sure it was due to our spicy branding... but we reckon it helped!
