Branding, Packaging Design
Delphi
A fresh new look, steeped in tradition
Delphi’s story began in the 1960s with a family passionate about bringing the flavours of Greece and Cyprus to British tables. Decades later, their dedication to quality Mediterranean recipes remains at the heart of everything they do.
We were tasked to refresh the brand from top to bottom – reimagining the full range of dips, salads, olives and tapas with a new identity that balances rustic charm and polished presentation.
Hand-drawn illustrations, textured backgrounds and a warm, natural colour palette give the packaging a crafted, authentic feel – while handwritten-style type and lighthearted copy add personality and familiarity across the range. The new system is designed to flex with flavour innovation, helping Delphi grow without losing its soul.
Since the redesign, Delphi has secured shelf space in major UK supermarkets (including Lidl, Asda, Sainsbury’s and Morrisons), and seen year-on-year sales growth of 20-30%. In a survey of local competitors, Delphi was voted consumers’ favourite overall – proof that authenticity, when done right, really does stand out.
