Nuchu

Supplements might seem like an easy wellness win – but many aren’t so easy on your gut. That’s what inspired Nuchu founder Cynthia to create a range of all-natural gummies that skip the sugar and sweeteners, without compromising on taste or health benefits.

We worked closely with Cynthia to shape a brand identity that feels approachable but trustworthy, appealing yet professional: key to her mission of reaching new audiences through social media, especially younger adults who might never have considered supplements before.

The identity is built around a bright yet refined colour palette, paired with modern typography and swirling cut-out label patterns that act as a distinctive signature across the range. This foundation evolved into a flexible design system that works seamlessly across products and platforms – from bilingual layouts and clear iconography to witty copy and digital stickers that bring extra personality to Instagram and beyond.

The brand world was extended further through 3D renders and a bilingual Shopify site which feels spirited, polished, and perfectly tailored to Nuchu’s growing community.

Our efforts were rewarded with a huge wave of rave reviews, with fans drawn in by the aesthetic and staying for the real, feel-good benefits each gummy delivers.

In a category weighed down by clinical packaging and filler ingredients, Nuchu proves supplements can be joyful, trustworthy, and genuinely good for you.