Branding, Packaging Design
Boba After Hours
An unexpected brand for a nostalgic indulgence
Boba After Hours takes the beloved flavour of milk tea and gives it a boozy twist – reimagining a childhood treat as a smooth, sophisticated liqueur for a new kind of night in.
From day one, this was a brand built on contrast: playful but not innocent, mature but not dry, sophisticated but never too serious.
We built a visual identity around this tension, pairing a deadpan yet spirited aesthetic with a brand mascot who (literally) flips expectations. The result is a brand that feels right at home at the back of a bar, grocery store shelves, or on Instagram feeds, cutting through a crowded drinks category with personality and intent.
With its striking visual world, giftable appeal and scroll-stopping packaging, Boba After Hours has carved out a niche all of its own – perfectly pitched to millennial and Gen Z drinkers looking to become the most popular guest at the dinner party.
Boba’s all grown up.
