Illustration | Animation
WWF has partnered with global provider Sodexo to reduce the environmental impact of the meals they serve by creating healthier and more sustainable menu choices aptly called the "Green & Lean" meals.
The challenge was to create an educational animation for their "Green & Lean" campaign. The animation should convey a clear message highlighting how just a few small lifestyle changes, such as eating more plant-based foods, can make a huge difference.
The animation features textured and stylised illustration that is simple, friendly and informative. Visualising the narrator's script with a more inspiring tone to effectively relay "Green & Lean" message.