Illustration & Animation Project for WWF

Illustration | Animation


WWF has partnered with global provider Sodexo to reduce the environmental impact of the meals they serve by creating healthier and more sustainable menu choices aptly called the "Green & Lean" meals.

The Challenge

The challenge was to create an educational animation for their "Green & Lean" campaign. The animation should convey a clear message highlighting how just a few small lifestyle changes, such as eating more plant-based foods, can make a huge difference.

The Solution

The animation features textured and stylised illustration that is simple, friendly and informative. Visualising the narrator's script with a more inspiring tone to effectively relay "Green & Lean" message.

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