Illustration | Animation

WWF

WWF has partnered with global provider Sodexo to reduce the environmental impact of the meals they serve by creating healthier and more sustainable menu choices aptly called the "Green & Lean" meals.

The Challenge

The challenge was to create an educational animation for their "Green & Lean" campaign. The animation should convey a clear message highlighting how just a few small lifestyle changes, such as eating more plant-based foods, can make a huge difference.

The Solution

The animation features textured and stylised illustration that is simple, friendly and informative. Visualising the narrator's script with a more inspiring tone to effectively relay "Green & Lean" message.

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