Branding, Packaging Design, Illustration, Animation


Stripped BARE of preservatives!

NOODS is a start-up brand that offers tasty noodle snacks that packs all the fun but none of the preservatives.

To reflect this, the visual identity is heavily inspired by the 90’s kids era and nostalgia, think MTV — loud colours and totally in-your-face imagery is paired with marker pen-drawn typefaces and punny copy.

Hand-drawn illustrations also add to the raw, unfiltered aesthetic that’s quite grounded and conveys an effortlessly playful persona.


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