Branding, Packaging Design, Illustration, Animation
Noods
Stripped BARE of preservatives!
“Naked” food packaging often ends up a little… bland. 😴 But free from additives doesn’t mean free from attitude!
Noods’ laid-back snacks don’t take themselves too seriously, so we ramped up the fun on the visual side with an unforgettably playful brand guaranteed to cause smirking whilst slurping (don’t blame us for any spillage that might occur).
Our visual inspo came in the form of a stroll down memory lane, tapping into 90s nostalgia to cook up an identity that’s all good vibes and instant comfort. From loud colours, saucy copy to hand-drawn flavour mascots, every element is designed to dial up the energy and be different in a category which can feel as basic as an unseasoned noodle.
A brand this daring needed more than just shelf appeal, so we also sprinkled in some final seasoning in the form of quirky animations, ready to bring the brand to life across social feeds and beyond!
Oodles of noodles and doodles, what’s not to love?
